Earthy tales- Making organic farming the new deal!

 

Everyone gets an opportunity to transform negative into positive, but only a few of us have the ability to utilize this trait. The fastest-growing technology has dragged away all the goodness of rich organic food that today’s farmers are spending a huge amount of money on. Fertilizers and pesticides are used extensively these days, but do we ever give a thought about our health when we consume these fertilized fruits and veggies?

With this as the backdrop, Deepak Sabharwal with other co-founders launched Earthy Tales with an aim to bring and serve organic produce from every nook and corner to the society.

Deepak, An ICWA and MBA graduate with 20 years of financial involvement with topmost MNCs like PepsiCo and GE, left the corporate world five years ago to achieve an adjustment in horticulture. What began with an end of the week escape prompted the idea of utilizing the family farm that is in Pushkar, Rajasthan. Deepak practically went through the entire ends of the week for the following four years working on cultivating, in his Pushkar farmlands 500 Km from Gurgaon, where he was working. While developing cauliflowers in winter, Deepak understood the harm created on crops because of pesticides. A prompt call was taken to remove around 20 tons of the standing harvest. Before long, Deepak changed his own farmland cultivation to natural cultivation.

His passion to propagate organic cultivation made him to achieve a development in the agricultural sector. Earthy Tales was propelled just in this way in 2016 at Delhi NCR, which started with only five items from Deepak’s own agricultural farms.

Hari Chand Yadav and Narinder Sond with Deepak Sabharwal are the primary individuals to venture Earthy Tales with a vision to provide people with fertilizers free organic vegetables and fruits. Earthy Tales was established to serve organic produce from farms with no middlemen involved in the procedure.

At the initial stage, the company has gone through many phases of abjection that it had only 15 customers. Later, Deepak brought an organic revolution and motivated many farmers to cultivate organic food and produce. He was also successful in making a robust chain of organic farmers to build, cultivate and market on a farm-to-fork model.

Deepak explains that they would like to make organic food affordable, irrespective of the class and he further explains that due to involvement of many hands like middlemen, the supply chain has become so long that the organic chain has become more opulent.

Currently, the company has spread its footprints across the nation and collaborated with more than 500 farmers from Jammu and Kashmir, Himachal Pradesh, Punjab, Haryana, Uttar Pradesh, Rajasthan, Uttarakhand, Mizoram, Karnataka, Chhattisgarh, and Tamil Nadu as well. Earthy Tales is presently a group of 15, generally based out of Delhi with certain individuals in the field to assist farmer intercession programs. The capacities are centred around agri-training and reviews on building gracefully at the back-end, while the front-end tasks group centres around advertising, managing stockroom, transportation and conveyances to several client homes.

– Composed by Tarun